Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

Author: Samuzil Nikokus
Country: Panama
Language: English (Spanish)
Genre: Marketing
Published (Last): 2 September 2009
Pages: 122
PDF File Size: 12.73 Mb
ePub File Size: 3.81 Mb
ISBN: 128-5-34328-300-3
Downloads: 37329
Price: Free* [*Free Regsitration Required]
Uploader: Mikazuru

Start or continue your journey by reading this book.

Notify me of follow-up comments by email. The most powerful word-of-mouth advocates might be the customers who have only done business with you once so far. Make the story of your company a good one. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Mir August 28, at A study by the Verde Group showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.

Go the extra mile.

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

The database already has a field for flagging whether a card is actually owned by the user or is “virtual quote, imply that is in a “fantasy portfolio”. Although focused primarily on for-profit business, the book is insightful for non-profit I was pleased to receive, “Word of Mouth Marketing” during the Nonprofit Technology Conference, an event hosted by NTEN: This was long before the kind of things we see now in the Web that are making these ideas so important.


I couldn’t agree more with what’s talked about in this book.

You should read this book and then tell a friend. We actually go a step further. Return to Book Page. It also gives us brand awareness on the ground at the local store, where players may not know we exist but have a need for our product.

Make the experience remarkable. The Wynn Las Vegas resort gave free rooms to cabbies to generate word-of-mouth advertising via this very influential part of the transportation infrastructure. Word of Mouth Marketing http: JC August 28, at Apr 02, Hashim Al-Zain rated it it was amazing. For example, although campaigns to bring back Star Trek, Moonlighting, Family Guy and apparently Futurama were successful.

Mike Johnston August 29, at marketinf Use the power of word of mouth to make business treat people better. Let users sign up for a QS profile that connects ALL THEIR accounts – ebay, pucatrade, fb, twitter, cardshark, tcg player In hindsight, not sure how necessary this is but the more ways in which their social circles are connected to our site, the better.

To view it, click here. Happy customers are your best advertising.

Andy does a wonderful job of putting his recommendaitons into simple, easy to explain concepts with straightforward application. You’re wasting people’s time and attention. On the business side of the equation, I appreciate Sernovitz’ suggestion that companies partner with non-profit organizations.


Word of Mouth Marketing: How Smart Companies Get People Talking

Here are the ten ideas, stories, and recommendations from the book that I liked the most: The advent of the Internet has meant that doing word of mouth marketing is simple and highly effective but like anything in business sernovigz need a system.

Afterword by Guy Kawasaki. Read, highlight, and take notes, across web, tablet, and phone. If it’s not worth talking about, it’s not worth doing. Decide who will join those conversations. The focus should be on creating delighted customers, not on creating positive buzz. Master word of mouth marketing with this fun, practical, hands-on guide.

Book Preview: Word of Mouth Marketing by Andy Sernovitz

wird How many tv series have you heard of coming back from the dead? Lists with This Book. The book is short and easy to read. Honest marketing makes more money, because customers who trust you will talk about you. She emails four friends, and they have lunch there. We all can use those refreshers. Honest marketing makes more money. Thanks for the post. Word of Mouth Marketing: