Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. “Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi. Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the.

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We all know that Love links us in many different ways — as couples who have been together for years, as parents and children, as close friends, as lovers. Interesting look at what creates and cultivates an emotional reaction with consumers.

Because that’s how we create a world we want to live in. We need to face a bunch of issues we have avoided so far. People will always love, and Kevin Roberts realizes that having a relationship with consumers is the only way you can really make money. Read is a strong word, though; it was part text and part art project. Highly-evolved brands that are dedicated to engaging emotionally, rather than the table stakes of rational benefits and attributes. They made being at 35,feet fun, entertaining and glamorous again.

Ask them about their Lovemarks and a stream starts flowing, eyes open wide. Great ideas, like humor, come from the corners of the mind, out on the edge. Meet, beat and repeat.


Future Beyond Brands – Kevin Roberts

And the only question that matters to consumers right now is: I also wasn’t pulled in by his writing, but that’s another discussion.

The role of business is to make the world a better place for everyone.

Refinements on refinements on refinements are now called exciting new developments. Books lovemxrks Kevin Roberts. Open Preview See a Problem? So what of the take-aways Some marketers question the usefulness of the Robfrts concept. Sticky-note suggestions at the end of each chapter and case studies at the end of the book provided great closure to the concepts he was suggesting.

The ideas are great. The most powerful human attractors. Brand management Marketing techniques. I skimmed the remainder of the book and decided it wasn’t really worth my time.

Let me show you what I mean. I wanted to like it–I wanted to get into the idea of lovemarks and branding lovemars intimacy and empathy, etc. In the book Roberts claims, “Brands are running out of juice”. Tech is an enabler not a trap. You have to be smart. Without Love, I guarantee even the greatest businesses will topple.

To get unlimited content and more benefits, check out our Membership page. The store is a huge creative opportunity people keep missing. I felt sure that emotional, not rational factors were the key to the next world.

I felt the information was more sizzle than steak. This is the ground where the future will be won and lost.

Lovemarks: the future beyond brands (Expanded Edition)

Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks. Crayola has sometimes bowed too low to the spirit of the time. On the other hand, who can argue against love? But today these brands are just playing with table stakes. Want to Read Currently Reading Read. Thermodynamically speaking, this is “heat death,” dissipation of energy to a point of inertia, brutal nothingness. Lovemarks by Kevin Roberts. We are glad you are enjoying Advertising Age.


If we know everything there is nothing to surprise and delight us. The who, what and how. Listen to your consumer because they ultimately own the company and its brand. Roberts argues that without emotional ties to consumers, companies are often here today, gone tomorrow. The importance of chatbot and how it is going to be useful in educational industry was noticed by the Can It is the intensity and rush that accompanies only the strongest emotions.

Mar 14, Maya rated it it was amazing. We wrap our imaginations around them.

Lovemrks attract respect, even lasting respect, but without love. I lose patience with the wanna-be science of brands. Teach that, Harvard Business School. Knowing the consumer better than she knows herself.